About me

Everyone has a unique journey. No matter where you are in that journey, the right strategy can help you reach your goals and create more freedom in your life.


I'm Borge Fagerli

I have been a coach, mental and physical trainer for 25 years.

Even with an impressive lineup of winning athletes and fitness competitors - the incredible results experienced by even the most average client has been the most fun and enjoyable to me - and shows that my methods work universally.

My Story

In my childhood and adolescent years, I was very thin and frail, and I spent many years thinking that if I just trained more than everyone else I would also achieve my dream physique.

That didn’t pan out the way I hoped it would, and I have suffered injuries, burnout and fatigue as a result.

I felt frustrated and helpless, but I had worked too hard to let my dreams slip away.

The only thing that always came easy to me was using my intelligence. I learned to read when I was only 4 years old, and understood high school level math at the age of 9.

I am an engineer by education, but I wasn’t really all that interested in machines or computers - whereas higher level physiology and biology, nutrition, exercise science and psychology was always on my reading list.

It just came naturally to me to acquire a large amount of information and then put it into practice.

My own results also came when I finally cracked the "code" on how to train and program (and just as important - how to manage my lifestyle, stress levels and sleep).

I never won any competitions myself, but when I shared my methods with others, they all got results beyond their (and my) wildest expectations. I almost couldn’t believe it myself.

I have presented on stages throughout the world, teaching classes at universities, written books and hosted live and online courses and programs, and many consider me one of the most prominent experts in my field.

I have a strong Impostor Syndrome keeping me humble, though - and I am always focused on learning more and challenging my existing beliefs. I believe my life’s purpose is to learn, and to share my learnings with the world.

Now I empower others on their journey to achieve optimal health, better body composition, physical strength, and mental resilience.

My biggest learning

The birth of my first child in 2017 marked a profound transformation in my life, bringing forth invaluable lessons and insights.

Becoming a father illuminated my priorities and core values, allowing me to gain a profound understanding of my own identity. This newfound self-awareness has provided me with a fresh perspective on life.

Above all, being a positive role model for my son has taken precedence over anything else. Previously, my definition of success may have revolved around personal achievements or external validation, such as lifting heavy weights.

However, the responsibilities of fatherhood have shown me that true success lies in guiding and inspiring the next generation.



As a father, I have come to realize that personal growth emerges from overcoming challenges. Juggling various aspects of life—ensuring sufficient sleep, maintaining a healthy diet, engaging in regular exercise, managing stress, and finding balance between work, education, and family—can be exceptionally demanding.

While it is natural to have an innate desire to ensure the well-being of those around us, I have learned that prioritizing self-care is essential. If I neglect my own needs, I lack the surplus energy required to support and care for others effectively.

The metaphor of the oxygen mask on an airplane is highly relevant here. Just as we are instructed to secure our own masks before assisting others, acknowledging the importance of self-care is not selfish but rather the foundation of genuine well-being.

Cultivating personal well-being allows us to emanate presence and positive energy that ultimately benefits everyone in our lives.

Driven by this understanding, I have embraced the role of coach and mentor, particularly for those who yearn to unlock their untapped potential.

Assisting individuals in discovering their greatness has become my deep-seated passion, as I firmly believe in their ability to achieve remarkable things.

Becoming a father has enriched my life immeasurably, guiding me towards a profound understanding of my own values and inspiring me to empower others to reach their fullest potential.